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  • Writer's pictureJoseph Tollison

National Healthcare Price Transparency Conference Recap

Updated: May 16

National Healthcare Price Transparency Conference Recap

The National Healthcare Price Transparency Conference, held on May 13, 2024, was a significant event bringing together industry leaders, healthcare professionals, and policymakers to discuss the critical issues of healthcare pricing and transparency. Hosted by prominent figures like Gloria Sachdev, Cynthia Fisher, and Mark Cuban, the conference delved into various facets of healthcare costs, price transparency, and the impact of these elements on employers, employees, and the broader healthcare system.

If you didn't attend, please make sure you do next year. It will be well worth it if you care about price transparency in healthcare. For those who were not able to attend, my aim is to capture the essential points from each session, highlighting key insights and actionable takeaways.

Cynthia Fisher Keynote

Topic: Empowering Patients and Employers through Price Transparency

Cynthia Fisher, founder of, emphasized the need for accessible, upfront healthcare pricing to create a functional and competitive market. She shared impactful stories, like that of Cindy Reddy from Colorado, who faced financial ruin due to a surprise medical bill, and how transparency helped remedy the situation. Fisher highlighted the success of states like Colorado and Florida, where transparency laws have led to significant savings for employers and improved healthcare access for employees. She stressed the importance of compliance, noting that only 34.5% of hospitals are fully compliant with transparency regulations. Fisher advocated for stronger enforcement and state-level actions to ensure broader compliance and consumer protection.

"When we can all get prices up front and see these prices readily, we can start to shop—a novel concept in healthcare." - Cynthia Fisher

Key Takeaways:

  1. Price transparency empowers patients to avoid overcharges and financial hardship.

  2. Employers can leverage transparent pricing to negotiate better deals and reduce healthcare costs.

  3. Stronger state laws and enforcement are crucial for achieving comprehensive price transparency.

Mark Cuban Keynote

Topic: Revolutionizing Drug Pricing with Transparency

Mark Cuban, through his initiative Cost Plus Drugs, aims to disrupt the opaque pharmaceutical pricing system. Cuban discussed the inefficiencies and lack of transparency in drug pricing, sharing his company's approach of displaying costs, markups, and final prices openly. He criticized the traditional pharmacy benefit managers (PBMs) and advocated for employers to demand transparency in contracts. Cuban highlighted the benefits of direct contracting and the importance of employers owning their data to make informed decisions.

"Employers have the greatest opportunity to impact the healthcare system by demanding transparency." - Mark Cuban

Key Takeaways:

  1. Transparency in drug pricing can lead to significant savings and fairer prices.

  2. Employers should demand transparent contracts from PBMs and insurance companies.

  3. Direct contracting and owning healthcare data are essential strategies for cost management.

Chris Whaley - RAND 5.0 Study

Topic: The Impact of Price Transparency on Healthcare Costs

Chris Whaley presented the findings from the RAND 5.0 study, which examined hospital prices and the variability across states. The study revealed that employers pay significantly more than Medicare for the same services, with substantial variation not explained by quality or cost differences. Whaley emphasized the fiduciary responsibility of employers to ensure efficient use of healthcare dollars and highlighted lawsuits against companies failing to meet these obligations.

"Without price transparency and market competition, it's not possible to have an efficient market-based healthcare system." - Chris Whaley

Key Takeaways:

  1. Employers pay, on average, 254% of what Medicare pays for hospital services.

  2. There is significant price variation across states and hospitals, not linked to quality.

  3. Employers have a fiduciary obligation to manage healthcare costs effectively.

National Healthcare Price Transparency Conference Recap
"Transparency in hospital ownership can significantly impact healthcare costs and competition." - Marilyn Bartlett

Session Highlights:

  1. Price Transparency Success Stories:

    1. Examples from states like Colorado and Indiana where transparency laws have led to substantial savings and improved healthcare access.

    2. Real-life cases of patients avoiding overcharges through access to transparent pricing.

  2. Technological Innovations:

    1. Development of tools by tech developers in states with robust transparency laws to facilitate healthcare shopping for consumers.

    2. Potential for future apps allowing patients to compare prices and quality, similar to airline ticketing systems.

  3. Employer Strategies:

    1. Case studies of companies like Harris Rosen's hotels and school districts in Florida saving millions through direct contracting and transparent pricing.

    2. Recommendations for employers to audit healthcare spending and renegotiate contracts based on transparent pricing data.

  4. Policy and Enforcement:

    1. Discussion on the slow enforcement of federal transparency laws and the need for state-level actions to protect consumers.

    2. Bipartisan support for price transparency laws and the potential for future legislative changes to enhance compliance and enforcement.


The National Healthcare Price Transparency Conference underscored the critical role of price transparency in transforming the healthcare market. By empowering patients, enabling employers to manage costs effectively, and fostering competition, transparent pricing can lead to significant improvements in healthcare affordability and access. As Payerset continues to democratize price transparency data, these insights and actionable steps from the conference will be invaluable in driving our mission forward.



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